A practical definition of content
In light of the previous post about the definition of content strategy, this post gets down to brass tacks about the other end of content strategy: the content itself. Content can be described as...
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Content Lifecycle
The issue of content lifecycle has been on my mind lately, particularly in the context of lack of awareness about content having a lifecycle, or a truncated awareness of content in terms of its...
View ArticleDispelling Myths about the Content Lifecycle
Until recently, descriptions of the content lifecycle were written up by technologists, usually content management consultants, who described the content lifecycle in the context of a CMS (content...
View ArticleTechnology won’t fix a bad strategy
For a few years, after a particular rounds of a presentation on principles of component content management, a number of the audience members would inevitably hover around the stage, looking either...
View ArticleTalking content strategy
At the Intelligent Content 2011 conference, Scott Abel did an interview with Rachel Lovinger and Rahel Anne Bailie about a couple of aspects of content strategy. In this 9:52 video, viewable on...
View ArticleGood Content Means Good Business
This week’s post is a short one, mainly because I’m at Confab, a 400-strong gathering of content strategy practitioners, many of whom have gained infamy (and I mean that in a good way) through their...
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Getting ROI by Using Lean in Content Production
A couple of weeks ago, I was at UserFocus in Washington, DC, and a poster caught my eye: Karla Turcios discussing a Lean UX Style Guide for a project with the Nature Conservatory. It was interesting to...
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